Client:
Marks Leading Apparel Brand
Challenge:
The client, a highly established apparel brand, faced a significant challenge in presenting their extensive flyer program in a limited timeframe. This required a collaborative team and meticulous planning to concept, create and execute market-ready flyers each and every month.
Solution:
As an Art Director involved on this project, I leveraged my expertise in apparel photography, typography and design. Working closely with the client rep, I directed many aspects of studio photoshoots on and off-figure, ensuring that every clothing item was presented in its best light. From selecting suitable models to sourcing ideal locations to photo selection, editing, print spread design and typography, every decision I made was with the client's specific preferences, brand standards and vision in mind.
Outcome:
The meticulously curated photoshoots, coupled with precise flyer layouts and art direction, successfully showcased the extensive product line. The client was not only pleased with the outcome but also noted a significant positive response from their customer base. This ongoing project met the client's expectations, timelines, and budgets and solidified a successful partnership.
This project exemplifies the power of collaborative creativity and meticulous execution in overcoming challenges and achieving exceptional results.
Photographer Off Figure: Tieran Green
Manager: Andrew Colvin
"Well Worn" campaign concept and San Diego Site art director: Tomas Kraus
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